Jaguar in natural habitat

JAGUAR CONSERVATION

At Alma Del Jaguar, we're committed to protecting one of North America's most vital apex predators. As keystone species, jaguars maintain ecological balance, regulating prey populations and preserving biodiversity throughout their range. When we protect jaguars, we protect entire ecosystems.

Our Journey

OUR CONSERVATION JOURNEY

The jaguar has roamed the Americas for thousands of years, a symbol of strength, power, and resilience. Yet today, these magnificent creatures face unprecedented threats – habitat loss, poaching, and human-wildlife conflict have reduced their range to just 50% of their historic territory.

At Alma Del Jaguar, we believe that our success is intrinsically tied to the health of our environment and the wildlife that inhabits it. Every bottle of our tequila represents a contribution to the ongoing fight to ensure jaguars continue to roam their ancestral lands for generations to come.

2022
Alma Del Jaguar founded with conservation at its core mission. We established our initial partnerships with local conservation groups.
2023
Launch of our first major funding initiative, raising $10,000 for the Northern Jaguar Project's habitat preservation efforts.
2024
Expanded our conservation portfolio to include support for wildlife corridors and community education programs.
Today
Ongoing commitment to donate a portion of every sale to support jaguar conservation, with $25,000 donated to date.
"In the end we will conserve only what we love; we will love only what we understand; and we will understand only what we are taught."
— Baba Dioum
Jaguar in the wild
Jaguars are the third-largest cat species in the world and the largest in the Americas.
FUNDS RAISED FOR CONSERVATION
$25,000
To date, we've donated $25,000 to wild jaguar conservation efforts across Mexico and the southwestern United States.
50,000
Hectares of habitat protected
3
Wildlife corridors supported
12
Communities engaged

Why Jaguars Matter

As apex predators, jaguars play a crucial role in maintaining healthy ecosystems. Their presence affects everything from prey populations to vegetation patterns and even carbon storage.

Ecological Importance

  • Ecosystem Engineers Jaguars regulate prey populations, preventing overgrazing and maintaining plant diversity across landscapes
  • Biodiversity Guardians Their presence ensures healthy populations of numerous other species in the ecosystem chain
  • Watershed Protectors By maintaining ecological balance, jaguars indirectly protect water systems critical to both wildlife and human communities
  • Climate Stabilizers Healthy jaguar populations contribute to forest health, which in turn supports carbon sequestration and climate stability

When we protect jaguars, we're not just saving one species – we're preserving entire ecosystems and the services they provide to humans and wildlife alike.

Jaguar in natural habitat
Jaguars help maintain the delicate balance of their ecosystems, from rainforests to desert borderlands.

ORGANIZATIONS WE SUPPORT

We carefully select our conservation partners based on their proven track records, scientific approach, and direct impact on jaguar populations and habitats.

NORTHERN JAGUAR PROJECT

Working to protect and expand jaguar habitat in the borderlands of the southwestern United States and northern Mexico, creating safe corridors for jaguar movement.

50,000+ acres protected Since 2003
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MALPAI BORDERLANDS GROUP

A coalition of ranchers working to restore and maintain the natural processes that create and protect a healthy, unfragmented landscape to support diverse native wildlife.

1 million+ acres influenced Rancher-led conservation
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WILD FELID RESEARCH AND MANAGEMENT ASSOCIATION

A professional organization dedicated to the conservation and management of wild felids through science-based research, education, and collaboration between researchers, managers, and conservationists.

Scientific research Multi-species conservation
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SUSTAINABILITY

Our commitment to protecting the environment extends to every aspect of our production process. We believe that quality tequila can be crafted while respecting the planet.

Eco-friendly production

Eco-Friendly Production

Our production process minimizes water usage and energy consumption at every stage. We've implemented water recycling systems and energy-efficient distillation methods that reduce our environmental footprint.

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Agave fiber labels

Agave Fiber Labels

Our bottle labels are made from the same agave plants used in our tequila, reducing waste and completing a circular production cycle. This innovative approach gives new life to materials that would otherwise be discarded.

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Repurposed corks

Repurposed Cork Stoppers

We use repurposed cork for our bottle stoppers, supporting cork forest conservation. Cork forests are vital ecosystems that provide habitat for endangered species including the Iberian lynx, a distant cousin of the jaguar.

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Recycled glass

100% Recycled Mexican Glass

Our bottles are crafted from 100% recycled Mexican glass, reducing energy use and waste. This approach reduces our carbon footprint while supporting local artisans and glass recycling initiatives in Mexico.

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Recycled boxes

Recycled Packaging

All our shipping and display boxes are made from recycled cardboard to minimize impact. Our inks are vegetable-based, and we avoid plastic packaging materials whenever possible, opting instead for biodegradable alternatives.

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Bordering on Wild Documentary

EPISODE 1: ARIZONA WILDCATS

Our documentary series "Bordering on Wild" explores the complex relationship between humans, wildlife, and the stunning landscapes of the U.S.-Mexico borderlands.

Filmed across remote wilderness areas and featuring interviews with conservation experts, local residents, and researchers, the series highlights the critical importance of preserving jaguar habitats and corridors.

🌵 Stunning borderland cinematography
🐾 Rare footage of wild jaguars
👥 Stories from conservation heroes
WATCH NOW

JOIN OUR CONSERVATION EFFORTS

Every bottle of Alma del Jaguar tequila contributes directly to our conservation initiatives. Together, we can make a difference in protecting jaguars and their habitat for future generations.

SHOP TO SUPPORT